YOU are not a commodity!

Group fitness has turned into a commodity. People have figured out that high-intensity exercise and eating real food leads to great results.

Big gym franchises have popped up everywhere to cash in on that simple prescription. They charge rates lower than ours, have a fancier space and even have more classes on the schedule. They have giant marketing budgets, great branding, and huge classes with very little overhead costs.

So why am I not worried about them?

Because at B3 Gym, we sell individualized coaching, accountability, and results, not just group fitness.

YOU are not a commodity.

Those big gym franchises don’t need or care to know about your fitness background, what’s going on in your life outside of the gym or if the workout they’re doing that day is a good fit for your goals. They just need to know if you’ve paid your membership fee.

Conversely, at B3 Gym we customize your workouts and nutrition help to get you the results you want. Our program offers the solution to your particular set of circumstances.

Ideally, we would see you every day for one-on-one workouts and nutrition prescriptions, but unfortunately, most people don’t have the time or money to make that a reality. So instead, we have you workout with people who have similar goals. This allows us to provide guidance to a small group of people simultaneously, spreading the cost among the group.

We train individuals, and while they may work out together, their overall wellness prescriptions are different.

Fitness isn’t just about sweating. The truth is that most of us know what we’re supposed to be doing but don’t have anyone holding us accountable.

Spend five minutes on Google and you can find 1,000 different workouts and 50 diet plans, all for free. You can get a great workout anywhere. You can start a diet program any day.

But action is a different thing altogether. You might know what you’re supposed to do, but who is there to help you take action. There will always be some excuse getting in your way, some obstacle to overcome.

We all want to achieve something now that will make our future selves better. That means taking action when we don’t feel like it or when it doesn’t feel like the perfect time.

That’s where coaches that know and care about you come into the picture. We’re here to remind you of your future self. We’re here to keep you on course when the seas get rough. We’re here to hold you accountable. We’re here to notice when you’re not at the gym and send a quick text to check in on you.

We are in the relationship business, not the fitness business.

Coming up with an individualized plan, helping you implement that plan and holding you accountable to it when things get tough all require one thing: a trusting relationship.

When you have a tough day, we’re here to remind you that we care about you and your success. We’re here to tell you when you’ve done a great job and when you can do better. We have your best interests in mind and we don’t want you to waste time or money.

So the question you need to ask yourself is: do you want to sweat or do you want a coach?

If you’re ready for a coach to help you on your health and wellness journey, click the link below to book a free intro.


Inspiration provided by Amanda Chace at

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